The chapter opens with a few introductory lines regarding hoe to adapt information from your sources into evidence for your paper. The book lists three ways for this to occur. Those methods can include:
1. A quote or summery of the information, which may need to be paraphrased to fit in with the paragraph.
2. Used as a statistic to reinforce a previous point.
3. An illustration or an audio clip can help to demonstrate a point.
The book goes on to demonstrate that for every type of point you try to make there is a format to suit the evidence. How you phrase your rebuttals is just as influential o the reader. If your opinion is written to strongly or too boldly then the reader will be able to sense your bias. Disagreeing with an opponent is expected as is civility.
The first method I listed can be used to introduce a point to the reader, a "hook" is another term used to describe it. It is used to pull the reader into your argument and convince them lean towards your point of view. A technique related to this subject is to contrast idea and evidence in order to demonstrate the strength of your point. Identifying scientists or respected authorities that agree with your point can lend credibility.
Always remember to identify your sources and never over quote. The reader wants to know your opinion on the topic not someone else's. Use quotes and statistics to refine and strengthen your point not make it for you.
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